Bimeda is pleased to announce the appointment of Chris Sobey to the position of General Manager for the UK business.
Chris brings with him a wealth of industry experience; having held a range of commercial positions at Novartis and, most recently, at Vetswest Ltd. He is noted for the development of a growth strategy which saw the Vetswest business increase from 26 to 260 members as well as for the key role he played in the 2015 sale of the business to MWI. In his role as Vetswest’s Managing Director, he was known within the industry for a robust strategy for independent veterinary practices within the UK.
Chris commented; ‘I am excited by this new chapter for myself and for Bimeda UK. Bimeda has a strong reputation for not only its high quality product range, but also for its value-add approach to serving its customers and its commitment to promoting best practice. These elements combined with a dedicated, experienced commercial team, as well as quality technical support, mean we are well placed to continue to drive strong, sustainable growth within the UK market place.’
Chris reports to Peter Alsemgeest, Bimeda’s Commercial Director for Europe.
For queries contact:
Mary van Dijk
European Marketing Manager & Global Projects Lead